User consent and responsible data management at the centre of Jakala and OneTrust’s first Digital Drink in Spain

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Alejandro García Baena, Head of Digital Business at Ilunion Hotels, said the main challenge today is explaining clearly to users the purpose of data collection: "It’s not about exploiting databases for corporate gain but about improving the user experience.” David Carro, Senior Digital Leader at Digital & AI Booster, added: "Users are not so much reluctant as fickle — they unsubscribe from any communication channel they find irrelevant.

MADRID, May 07, 2025 (GLOBE NEWSWIRE) -- Jakala, a leading European company specialising in data, artificial intelligence and digital experiences, presented the latest technological trends on how brands can use customer data correctly, activate it intelligently, and manage consent and preferences transparently and securely.

Participants learned how the OneTrust platform enables responsible data management, and how Jakala integrates it into digital marketing strategies to protect brand reputation.

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Article Details

Author / Journalist: Jakala

Category: Technology

Markets: ChinaSpain

Topics: Responsible Onetrust Consent Companies Digital Jakala Experience Brand User Madrid Data

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-05-07 @ 16:15:00 (1 days ago)

News Timezone: GMT +8:00

News Source URL: globenewswire.com

Language: English

Article Length: 473 words

Reading Time: 3 minutes read

Sentences: 17 lines

Sentence Length: 28 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © GlobeNewswire

News ID: 28474327

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News Last Updated: 8 hours ago

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