Zalando uses AI to speed up marketing campaigns, cut costs

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Zalando uses AI to speed up marketing campaigns, cut costs - Channel News Asia

Quick Summary:

LONDON :European online fashion retailer Zalando is using generative artificial intelligence to produce imagery faster for its app and website, it said on Wednesday, as AI shakes up the fashion industry and cuts costs.

FILE PHOTO: Zalando packaging from an online delivery is seen discarded in a cardboard box in Galway, Ireland, August 27, 2020.

Around 70 per cent of Zalando's editorial campaign images were AI-generated in the fourth quarter of last year as it has increased use of the technology.